![]() ![]() WSB-TV first began broadcasting on September 29, 1948, originally broadcasting on channel 8. WSB-TV is the second largest ABC-affiliated station by market size that is not owned and operated by the network (the largest being Tegna-owned WFAA in Dallas). ![]() The stations share studios at the WSB Television and Radio Group building on West Peachtree Street in Midtown Atlanta WSB-TV's transmitter is located on the border of the city's Poncey-Highland and Old Fourth Ward neighborhoods. It is the flagship television property of locally based Cox Media Group, which has owned the station since its inception, and is sister to radio stations WSB (750 AM), WSBB-FM (95.5), WSRV (97.1 FM), WSB-FM (98.5) and WALR-FM (104.1). And if he didn’t know the exact location of a wreck, he would rather tell a general area about it, than guess a precise place and be wrong.WSB-TV (channel 2) is a television station in Atlanta, Georgia, United States, affiliated with ABC. He (and the rest of the team) told people how bad the delays were, what lanes were blocked, and how better to get around them. Most reporters on other stations just list a bunch of wrecks. He told people traffic as they would want to hear it. But Captain Herb also deployed this in his reports.īy courteously putting the listeners’ concerns before his own, being cautious about saying things before they are known facts, and stating the facts in a common sense way, Captain Herb spoke the language of the people. Driving with more caution, courtesy, and common sense would wipe out almost every wreck and would also decrease the seething angst many possess on the roads. This one is self-explanatory, but it is very much worth branding into your brain. “Remember the Captain’s Three C’s: Caution, Courtesy, and Common Sense.” > From 2015: New Georgia 400 fly-over ramp named for Herb Emory ![]() Mispronouncing road names undermines that immediately. He wanted to be the on authority Atlanta traffic and wanted us to be also. He made sure to be up to speed on all the going’s on with Atlanta traffic - attending press conferences, staying in touch with and befriending officials, and then being an alpha in all the ways we gathered traffic. The details mattered, because getting them wrong not only hurt his and the station’s reputation, but also under-served the public. “Listen … you’re my pal, if you call me Al.” I never forgot it after that and have used it many times when training others on the team.Ĭaptain Herb was a fiend for being right. Captain Herb’s cell number shows up again. Almon Road crosses I-20 near Covington and one time I called it, “Allman,” like the Allman brothers. But our dense Metro Area is so big, even natives can’t possibly know every single road name and how to say it. That listener was my mom and that is how I joined the WSB family 14 years ago.Ītlanta’s metro area is ripe with transplants, who certainly don’t understand how to pronounce certain roads. He invited her son down to the station and made him an intern that day. He cared so very much about serving the public and even answered one listener email about how her son was interested in broadcasting. He once even paid someone’s bill after they had gotten bad service from a company he endorsed. Now some would call this person a “snowflake” or some pejorative, but Captain Herb took listener complaints very seriously. Then he went on to explain how he had said it before and a listener complained that they were on the “butt end” of I-285. “Hey - listen…” is how most of the corrective calls started. I remembering saying it on-air early in my career and Captain Herb’s cell number lit up the Traffic Center phone immediately. One of Captain Herb’s major pet peeves was the phrase, “Top End Perimeter.” This is used by some to describe I-285 between I-75 in Cobb and I-85 in DeKalb. “If one side is the ‘Top End’, then what’s the other - the ‘Bottom End’?” ![]()
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